Senior Business Analyst – Insights – D365

Candidate Description

An accomplished Senior Business Analyst with over 17 years of experience delivering complex digital transformation programs across various industries. With deep expertise in ERP, CRM, CMS, BI, and EAM solutions, this professional has successfully led large-scale implementations, including Microsoft Dynamics 365, Salesforce, and Oracle ERP. Their ability to drive change, optimize business processes, and align technology with business goals has consistently delivered measurable improvements in operational efficiency and customer experience. Adept at stakeholder engagement, process mapping, and change management, they are passionate about leveraging technology to enhance business capabilities and drive innovation.

Currently leading an enterprise-wide CX transformation initiative, they are responsible for implementing Microsoft Dynamics 365 and Power Platform solutions to streamline sales, marketing, customer service, and finance operations. They collaborate with cross-functional teams to ensure seamless integration between business, digital, data, and system transformation streams. Their role involves conducting discovery workshops, mapping business processes using BPMN, identifying system gaps, and ensuring successful user adoption through structured training programs. Their previous roles include leading a multi-million-dollar Dynamics 365 implementation, driving data governance strategies with Microsoft Azure Data Lake, and managing ERP modernization projects to transition legacy systems to cloud-based platforms.

They have successfully executed a Microsoft Dynamics 365 insights transformation, improving customer engagement and operational efficiency across multiple regions. Leading a Dynamics 365 implementation enabled a 30% increase in lead conversion rates and a 15-day reduction in average collection periods. Their expertise in data-driven transformation resulted in a 25% increase in online conversions and a 35% improvement in marketing ROI. Through process automation and governance enhancements, they reduced cycle times by 45% across critical workflows, demonstrating their ability to drive meaningful business improvements.